Technical SEO
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. Technical SEO is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. A technical SEO has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of your website. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders. It is thus crucial to make sure that you understand what is technical SEO and how to get it right. Technical optimization SEO involves the following processes:
- Design that attracts customers.
- Beautiful and modern design that makes difference.
- Boost your sales with strategically designed marketing materials
- Improving site speed
- Running a crawl error report
- Removing duplicate content
- Utilizing robots.txt
- Assessing preferred domain
- Executing Secure Sockets Layer (SSL)
- Auditing redirects
- Upgrading metadata
- Verifying broken links
- Testing HTTPS status codes
- Generating an XML sitemap
- Improving website for mobile
The good news is that after you do a technical SEO audit of your website and fix any potential problems, you won’t have to deal with it again.
Why you should optimize your site technically?
Google and other search engines want to present their users with the best possible results for their queries. Therefore, Google’s robots crawl and evaluate web pages on a multitude of factors. Some factors are based on the user’s experience, like how fast a page loads. Other factors help search engine robots grasp what your pages are about. This is what, amongst others, structured data does. Therefore, by improving technical aspects you help search engines crawl and understand your site. If you do this well, you might be rewarded with higher rankings or even rich results.
A website should work well – be fast, clear, and easy to use – for your users in the first place. Fortunately, creating a strong technical foundation often coincides with a better experience for both users and search engines. We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money, and resources. That is why our technical SEO consultants are here to help you.
To ensure there aren’t any technical roadblocks that could affect your performance, we will optimize your website’s structure and technical elements. This will increase your website’s findability. Let our technical SEO team do the hard work for you. Entrust your SEO technical audit and optimization with us and realize your growth potential.
